Big Red is now the official wireless partner of the league. The All-Star Game Dunk Contest becomes the "Verizon Slam Dunk" contest, starting with this year's All-Star weekend in Toronto. The carrier also becomes the NBA's partner for the All-Star Game balloting, and the NBA draft. And starting next season, Verizon will have a "marquee" partnership with the WNBA. The deal runs for three years. The NBA had previously had a relationship with Sprint, which expired. In the past, the league also partnered with T-Mobile.

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